Hiphop free essay sample

The Insemination of Hip-Hop-Discrimination in Education, Jason Honing talked about his personal experience as an African American student. As a senior in college he transferred to University of Delaware. Here, he felt abandoned and out of character. Holman felt that people, Including the professors at university of Delaware, judged him of his dark skin and dreaded hair. Though the teachers thought he was some hip-hop criminal who is an unmotivated student, in which is not the case.Hip-hop has been accused of elevating violence, misogyny and hyper sexuality. Such controversial disputes over systems of perception can be boiled down to a simple case of wrong versus right. Instead, they are complex and multi- layered, and must take into account the larger cultural context. The term hip hop has been misrepresented in the media, which has tainted the reputation of its sub- cultures to the extent at which the majority generalizes hip hop to a negative image. The reason to this Is because the media chooses to focus on these negative aspects, grading the culture of Hip Hop from the different types of media (T. V. Shows, radio, music, newspapers, etc. ) the messages that the society convey expanded and are exposed throughout the world. But exactly what is Hip Hop? Hip hop takes on many definitions. It can be used define a person or describe a person. However, It Is often assumed with the word rap the music genre. Sometimes it is used to describe attires, language, attitude, and morals.To sum it up, Hip hop is more than Just music, it is a culture. It all started with Latin and African-American youths from Bronx, New York who were graffiti artists, break-dancers, turntables, and emcees. (Fresh In HIP Hop, Nelson George) the main elements of HIP hop. As these components became more and more known in New York, the term hip hop defined the overall culture. Although, the word hip-hop did not yet exist until a legendary DC have invented it a few years later, when an already grown-up culture needed some overall title (heliports. Mom) On August 1 1, 1973 DC Cool Here, a building resident, was entertaining at his sisters back-to-school party, and tried something new on he turntable: he extended an instrumental beat (breaking or scratching) to let people dance longer (break dancing) and began Miming (rapping) during the extended breakfasting. (PBS. Org) This, believed. Marked the birth of hip hop. Not only did the music influence the old generations, but it led to entire cultural movement. Beat boxing was also a hip-hop movement that broke from the machine- oriented Ads, replicating their sounds and breaks with the human vocal apparatus. (weeklies. Org). Such element was stemmed from early drum machines that were also referred as beat boxes. Eventually this developed into a more complex art form including the human vocal system mimicking even the most complex of instruments and often even layering beats over one another by using a form of overtone Along with the musical scene of hip-hop, the culture 1 OFF Bronx, along with the music of hip-hop, and today it is known as Bobbing. Breakfasting is the style of dancing that takes strength and dynamic movement of the body. (Foundation, Joseph G. Schools) Often, breakfasting is matched with the precise of beats played by Ads or beat boxers. What gives people hype is its battle armor. Various competitors face off by presenting their skills and show each other they are worth being the winner. Graffiti art is in many ways viewed as the visual manifestation of hip-hop, in the same way breakfasting can be viewed as its physical manifestation. Graffiti also became an important foundation of the hip-hop scene as well. It gave the world a visual-stimulating way to view the culture. This element was widely spread in the United States among activists and gangs during the sass. (Graffiti world, Nicholas Gang) Eventually Hip-hop culture took hold of it ND redefined it to create a visual characteristic style. It is very common to see graffiti writings in bubble letters and wild style of writing. Misogyny is very dominant in the Hip hop culture. For women, specifically African American women, misogyny is a common stereotype. Some people blame such controversy on sexist music videos for taking a view of women of color thats not very different from the views a slaveholder back in the day. Women in rap videos are placed in positions of sexual ways to their male counterparts.Still today, female rap artists use their music to show their state f opposition to hip hop misogyny that are expressed with lyrics, favoring women. People should value fighting misogyny and violence against women because it is associated with racism and inequalities. People often do not understand that African American women themselves are so victimized. It is obvious that the Hip-Hop community specifically, and the African America community, lacks the desire to see the world through the lens of the ghetto queens. Even the most inspiring study shown in Hip-Hop has often ignored the voice of its female artists. Black womens beech and expressive culture have been limited in the public sphere due in part to circumstances Such as maintaining community, promoting Black manhood at the expense of black womanhood, and constantly vindicating Black womanhood against misrepresentation. (Thats the Joint! The Hip-Hop Studies Reader, Neal Murray) For centuries, the experiences of the Black female have been pushed aside, often to boost up a mans ego. No one can deny that Hip Hop music has a large amount of violent previews, lyrics, and character. Many songs are about men killing other young men.A large number of the music videos show the artist as someone that is involved in war instead of a musician. This type of imagery tend have a very destructive effect on the mind of a child who is unable to differentiate between what is supposed to be entertainment what is reality. As a result, children may try to handle real life situations with make believe ideas from what they perceive. Once again the question must be asked is Hip Hop the blame for this. The artists must take responsibility for the content of their lyrics. However they are not the sole blame for the Moline that exists in the Hip Hop community.To clarify, there is not one specific cause for the violence in Hip Hop. The social and economic conditions that many Hip Hop artists are exposed to during the formative years of their childhood are violent. The current state of Americas international affairs and foreign policy are also violent. Thus, Hip Hop is only a reflection of the violence it is surrounded by. (news. Infusion. Org). What on what is considered negative Hip Hop, the media should give more attention to the positive and progressive Hip Hop artists that promote community development and ace. Though, why is it important to know Hip Hop?Most people look at Hip Hop as music where a person is beat boxing a stage or battling through their passion in dance. But why is it important to know Hip Hop or to even be associated with Hip Hop? Most of time, people will notice that most knowledge in the world tries to either dismiss human suffering in a logical sense. (Dave. Com) Hip Hop is at the highlight of it. Not only does knowing Hip Hop relieve human suffering, but knowing it or having the sight and awareness that Hip Hop has, gives you the ability to predict hats going to happen in the inner cities before it even happens.The media transmits cultural identity and the negative representation has a direct impact not only on the overall public perception but it also impacts self-image of the culture as well This has dangerous implications for the hip hop generation in the formation of their self-image. To prevent the negative feedbacks of the media, writers should look out for the way their lyrics or any of their frameworks can be perceive to their unintended audience. There are a numerous amount reasons why these types lenience, for example, can occur at any site since it is not always because the fans or artists.

Villain, Where Art Thou Essays - Characters In Romeo And Juliet

Villain, Where art thou? Ladies and Gentleman of the jury there is not a villain in the play, "Romeo and Juliet." As Northrop Frye states in his review, ". . . in this play there doesn't seem to be the clearly marked villain that we find in so many tragedies." (Frye 28) This paper presents the facts that prove beyond a shadow of a doubt that Frye's assertion is correct because the definition of a villain is a wicked or vile person. Mercutio, the nurse, Tybalt, and Romeo like a red herring seem like villains and could trick careless readers into believing that they are villains. Mercutio's wit overshadows his violent side. "O calm, dishonorable, vile submission! Alla stoca carries it away. Tybalt, you ratcatcher, will you walk?" (Shakespeare Act 3. Sc. 1. Ln. 74-76) This quote shows that Mercutio becomes so disgusted with Romeo that he challenges Tybalt in a duel. A villain acts with wickedness, Mercutio however, acts with honor because he would rather die then disgrace the Montague name. The nurse, can be thought of as Juliet's evil conscious tempting her as can be seen in this quote. The nurse says, ". . . I think it best you married with the County. O, he's a lovely gentleman! Romeo's a dishclout to him." (Shakespeare Act 3 sc. 5. Ln. 230-232) This quote shows the immorality and bad judgement the nurse uses to tell Juliet to forget her present husband and get married again. One has to remember though, that the nurse is of a lower social class and she thinks she has Juliet best Sayer 2 interest in mind. Therefore, Mercutio and the nurse are not villains and the examination moves to Tybalt. Tybalt while having problems is a genuinely good man. Tybalt writes a letter to Romeo challenging him in a fight, because Romeo came uninvited to the Capulet party. This action shows Tybalt's hatred for all Montagues. The fact that he thinks Romeo should die for crashing a party is extreme. Tybalt should have listened to his uncle and forgotten about the party altogether, however, he grew up probably seeing events like this happening so responds in kind. "What, drawn and talk of peace? I hate the word As I hate hell, all Montagues, and thee. Have at thee, coward!" (Shakespeare Act 1 sc.1. Ln. 71-73) Tybalt is a hardened warrior and what he does best is fight. This is not villainous, since he grew up fighting, and he does it for honor. The final analysis has to be of Romeo as he kills two people and then takes his own life. Is the hero also a villain; no. Romeo kills Tybalt. Romeo is so filled with rage because of Mercutio's death that he does anything to kill Tybalt. One has to point out though that it is Tybalt who finds Romeo and starts fighting again. Romeo also kills Paris. Yes, this a violent crime but in no way is it pre meditated or even wanted. Romeo is seeking his "dead" wife Juliet at the tomb, when Paris appears. Romeo also gives Paris a warning and tells him to leave. Examination is complete. There is nothing left to do but rest the case because it has been proven that there is no villain in this play. Even though Mercutio, the nurse, Tybalt, and Romeo might seem like villains they are not. Some might say the feud is the villain and this is almost true because it lives off death and hurts everything and everyone. The only problem is that the feud is not a person. The Montagues and Capulets can end the feud any time they are willing to put there differences aside.

A-team case Essays

A-team case Essays A-team case Essay A-team case Essay The A-Team was established under a threat from Chinese companies as well as because of the declining demand for premium-priced bicycles In world markets. Under pressure, the cohesion of a group tends to be stronger. Thus Clans and Merriam Industry Co. Ltd (Merriam) decided to put aside their business competition and brought their suppliers together to develop a solution and to regain the reputation of Taiwan bicycle industry. Moreover, although these firms were competitors, the founder of Giant and the founder of Merriam were old friends and both led the bicycle industry in Taiwan. 2. Is there some relevance that the firms were all Taiwanese firms The Corporate Synergy Development Center (CDC), a semi-government agency, was created to assist Taiwanese firms in establishing production networks. It was characterized as a system of production in firms that were simultaneously specialized in a particular task but flexible in serving a wide range of market demands. 3. What kind of activities/mechanisms contributed to the mutual learning among A-Team members Firstly, the coaching team, which composed from Giant, CDC and Toyota Motors, had both the expertise needed and legitimacy. The team was helpful to Introduce TIPS and SIRS. Secondly, an Internal A-Team was formed by each member company to work with other members. It promoted mutual learning. Thirdly, in 2004, more learning and sharing activities were designed for co- development of innovative and high-value bicycles and parts. Thus those activities can teach most Taiwanese firms to learn how to work with others in developing new products. Fourthly, the e-platform was established for all members could work getter as well as the A-Team members and clients to exchanges Information and manage development projects. Finally, A-Team members engaged In monthly visits by consultants from Toyota Motors, discussion sessions, visiting members with good performance in TIPS and presentation by each member every five months. These activities can increase the interaction between individuals in member firms. 4. Is cooperating with a direct competitor (such as between Merriam and Giant) a viable prospect for the A-Team In the long term The Initial success of the A-Team shows hat how companies working together can enhance their competitiveness to counter external threats. The companies In the bicycle Industry in Taiwan know that there Is strong domestic and international demand for their high-end products. This is an implication for companies in other industries and these companies may potentially imitate the moves of the A-Team. 5. Is it okay if one partner gains more from the alliance than others That is okay. If the members gain more knowledge, skills and techniques form the alliance or others, they will be asked to contribute more own quenches and knowledge to others.

DECISION MAKING AND INFORMATION POLITICS Essay Example | Topics and Well Written Essays - 1000 words

DECISION MAKING AND INFORMATION POLITICS - Essay Example This discussion includes the exploration of the strengths and weaknesses of my organization’s circumstances and one improvement that I would make to either its structure or process. The IT governance structure and decision-making process in my organization will be a shared one. This structure entails the assigning IT governance duties to five decision-making structures. First, a Technology Architecture Committee would fall under this IT governance structure and be inherent in every operating team (Haes & Van Grembergen, 2014). Each of these teams would be in charge of convening the exclusive requirements of the divisions of the organization. Second, an Enterprise Architect Unit would entail a group of business division IT officials. These officials would take the responsibility of establishing organization-wide criteria for leading the advancements contributions of all functional units (Brisebois, Boyd, and Shadid, n.d.). Third, an IT Council comprised of chief technology officers and chief information officers of every operating team would be part of this governance structure. These representatives would convene monthly to discuss new inventions and methods that the organization can control (Haes & Van Grembergen, 2014). Fourth, a Shared Services Board would comprise of chief information officers and chief financial officers. These officials would convene to pinpoint opportunities to deliver shared IT and fiscal services to the organization. Lastly, an Investment Committee would comprise of a subsection of the executive board that offers ultimate ruling on all of the organization’s big investment plans (Hughes, 2003). Governance structures and decision-making processes echo responsibility for both decisions and contributions made exclusively to those decisions (Haes & Van Grembergen, 2014). This principle applies to my organization’s IT governance structure as well. Five decision-making structures should offer vision as to

Essay 2 Example | Topics and Well Written Essays - 750 words - 1

2 - Essay Example Type II diabetes makes up 90-95% of diabetes cases. It is caused by a combination of lifestyle and genetic factors. Predisposing factors of this disease include old age, obesity, physical unfitness, genetic factors and sometimes previous gestation diabetes. Obesity is considered to be the primary cause of type II diabetes, with increased cases among children and the youth. Factors such as diet and obesity can be controlled while others like increasing age, gender, and genetics are not. Lack of sleep has also been linked to type II diabetes, believed to have effect on metabolism. High sugar and starch foods and uptake of saturated fats are associated with an increased risk. Genetically there is increased risk of offspring becoming diabetic if parents were diabetic. The abnormal genes can be passed to offspring. The main symptoms of the disease are excess thirst, constant hunger, and frequent urination. Other symptoms include weight loss, blurred vision and slow healing of wounds. Vari ous complications have been associated with type II Diabetes. Diabetes II has been associated with heart disease and stroke, increasing chances by almost twice. Diabetic people are more likely to suffer them at an earlier age than other people. High glucose levels in the blood increases the deposition of fats and cholesterol in blood vessels narrowing them, affecting blood flow and increasing blood pressure. It has also been related with neural disorders. This is when nerve cells are damaged leading to lack of sensation. Most diabetic patients have some form of nerve problem, which can occur in any organ. It has been associated to abnormal cholesterol levels in blood, and the poor absorption of insulin. When blood vessels narrow due to fat deposition, the nerve cells suffer blood supply and may be damaged. Symptoms of nerve damage include numbness, tingling or muscle wasting. Diabetic neuropathy may be peripheral, autonomic, proximal and even focal depending on the nerves affected. Diabetes II can also cause eye damage such as cataracts and glaucoma. The high glucose levels in blood and increased blood pressure can damage various parts of the eye- retina, vitreous, lens, optic nerve. Symptoms of damage to any of this affected include blurred vision, flashing lights, pain or pressure in the eyes, even total blindness. Diabetes II has also been associated with sexual problems such as erectile dysfunction in men. This is the inability to sustain an erection or having no erection at all. Vaginal dryness, painful intercourse and decreased libido in women can also occur in women suffering Diabetes type II. These problems occur due to nerve damage, hormonal changes or reduced blood flow to the genital and vaginal tissues, associated with diabetes. There are various ways of preventing diabetes II. For genetically predisposed individuals, it is critical to maintain proper lifestyles and reduce exposure to risk factors. Weight is a major risk factor of this disease and prevention concentrates on maintaining proper body health. Constant blood sugar testing and monitoring enables early detection of any problem. Blood sugar levels can be tested using home-kits or at a doctors clinic. Overweight people should work on weight reduction in healthy ways. This involves a diet change from high starch and sugars to low starch foods. Their meals should be made using unsaturated fats or even no fat at all. Reduced proportions of starch served and increases proteins and vegetables also ensure

The International Economic Slowdown Affect Cadbury Uk Marketing Essay

The International Economic Slowdown Affect Cadbury Uk Marketing Essay The history of Cadbury starts from a Grocers shop at Birmingham. In 1824 john Cadbury started this shop as a Quaker. His basic opposition to alcohol makes his focus to stimulation drinks like tea, coffee, cocoa and liquid chocolate. Later he moved to manufacturing chocolate and cocoa leaving his shop closed. In 1831 Cadbury got the royal warrant for supplying chocolate to Queen Victoria. On hunt of growth and quality which can be produced from a clean atmosphere, they moved to outskirts of Birmingham city and built the factory in a garden and named it as Bourneville, the brand released in 1879. In 1905 they lunched there iconic brand Dairy milk which still stand as leading brand and revenue generator for Cadbury. Early 1920s Cadbury starts overseas manufacturing in Tasmania. Cadbury focussed on the well being of work force. Late 70s Cadbury merged with Schweppes and added the tail name Cadbury Schweppes. Almost two century race of Cadbury bags more brands in candy and industry and th ey developed a firm brand name and emerged as a world leader in chocolate and candy market segment. On 2008 demerging process happened to separate the confectionary and drinks operations and they sold Schweppes to Dr Pepper group. The recent hostile atmosphere for acquisition of Cadbury leads to sale of Cadbury to US confectionary giant Kraft. Currently Cadbury and its all range of products are subsidiary of Kraft foods. Looking closer to the business operations of Cadbury, they operate in 60 countries in 45,000 employees supported by millions of customers. Cadbury owns different brands like Trident, Halls, heritage on their journey of acquisitions. The Methodology of the document is designed to answer the question for the report. The information collection is through internet sources and organisation websites. The recent Acquisition By Kraft foods makes some struggle to get the recent information. The unavailability of recent information and future strategies of Cadbury from Kraft foods leads to make a report based on information before acquisition on February 2010. Mission and vision of Cadbury The governing objective of Cadburys based on a statement To deliver superior shareowner returns. The higher end priority shows to capability, growth and efficiency. The focus of organisation process delivered to higher end global and regional brands. The investment in developing new brands and attaining owner ship of established products are on the vein. The relentless focus on cost and efficiency with the distinct interest to reconfiguring the distribution and manufacturing is shown up in their operations. The capability to give guarantee to investors and customers are highly projected in organisation objective. Cadbury strengthened them self to a pure-play confectionary business. Cadburys business operations are value oriented which focus on performance, quality, respect, integrity, responsibility. The basic business principles of Cadbury and their code of ethics conduct considerate on local and global legal and cultural standards. They are highly considerate about the demographic atmosphere of each country where they are operating on. Cadburys leadership imperative s is aggressive aiming competitive domination over competitors and they are highly passionate to be the best. Leadership imperatives focuses on growing their human resources, accountability, living their values , adaptability, forward thinking, motivating and collaborative atmosphere is established to put up the growth of business. The research and development of Cadbury focuses with innovation through customer insights, trends and foresights. The feedback from millions of customers is reviewed as a input for future innovations. They always realise the commonalties across different operating markets. In innovation they follow science centred operations. For example centre- filled gum makes sensation over 80 markets around world. The attitude of doubling the development with concentration on science and technology and concentrating on developing a smaller number of innovations that have big impact on paying-off in business world. The adaptation of brand new communication techniques in frontline Medias makes more interaction to consumers with their loved brands. The integration of putting all together in new formats, new recipe utilising new technology are followed in growth. The innovative communication campaigns are conducted to arrange sponsorship and marketing programs. Cadbury vision statement is Our vision is to be the biggest and the best confectionery company in the world Strategic position of Cadbury Cadbury is a world leader in confectionary among companies operating in peer market. Average international 10 % market share is maintaining in overall operation countries. The 200 year old heritage of Cadbury with outstanding brand portfolio supports the business. The clear strategy makes Cadbury a firm position in emerging and broadly spread markets. Cadbury committed on its vision who the biggest and best company be doing confectionary business. Overall global revenue hits  £5.4bn with an operating profit of  £638 m from overall 60 countries. Cadbury shows up average growth of 12 % in last 5 years and attain 11% market share in emerging markets. The overall growth percentage ranges on 7% in revenue, 11.9 % in operating margin and 6 % in dividend growth. On a strategic highlight business transforms into a category led pure play confectionary company. Cadbury manages the uncertainty in economic global outlook in a serious manner. The issue regarding the cocoa prices and the concentration of competitor challenges are forecasted well. The business model framed by Cadbury got a global footprint, with powerful and respected brands. The passionate and talented management makes a silence in history on ongoing economic downturns. Cadbury management shows the commitment on making further progress based on vision and mission for increased revenue and growth. The corporate responsibility and integral areas of Cadbury is managed with sustainable business practices. The commitments on sustainability are integrated in the vision ad converting them into action of operations. The corporate mantra of Cadbury fulfils the combined phrase fewer, faster, bigger, better which is applied to the customer service relationship operations. Leading edge programs like Cadbury World which makes customer a visit and feel of Cadbury production along with the Cadbury cocoa partners makes the organization responsible and consumption initiative. Cadbury investing in advantaged brands. Cadbury makes more operational profit from owned brands than from confectionary products. There portfolio products like Dairy milk, Trident, Halls, flake in addition to confectionary in markets like Green and Blacks, The natural confectionary ,crà ¨me eggs, Clorets and Bubbaloo. The competitive advantage of Cadbury across three confectionary categories of chocolates, gums and cand y makes them a globally strong organisation. The Cadbury operations are widely spread over to 60 countries and the business units are divided as Britain and Ireland North America South America Europe Pacific Asia Middle East and Africa. Cadbury got a major strength in Europe and American markets and they got significant strength in Asian and African markets as well. Cadburys position in emerging markets are represented though the diagram below. Fig1: Position in emerging Markets( Source : Euromonitor) Cadbury12% Mars-Wrigley Nestle Kraft Cadbury s PESTEL Porters five forces model puts up apower ful evaluation of competivie organisations forces for an organisation in Industry in general. It is delvelopes bu Michael porter in 1979. The five forces under sonsideration in this model is The existing competition in the industry The threat from potential new entrants The advantage/ threat on power of suppliers The advantage/ threat from power of customers. Threat of substitute products similar to own product PESTEL.jpg In this context cadburys PESTEL analysis is revieved here on the basis of UK home market. The political, economical , social, technological, environmental and legal issues regarding Cadbury plc in UK is mentioned below. Political The change of governing party form labour to conservatives in coalition with Liberal democrats may affect Cadbury in either positive or negative way. The high end restrictions on skilled workers entry from external Europe and imposing of taxes will affect future investment scenario and share holder dividend payments. From October 2010 the increase in VAT from 17.5 to 20 % affect the prices of Cadbury products as well. The purchasing interest of customers are de-motivated though this higher tax decisions. May the effect of tax increase make the government to revise the taxation in next financial quarter? Legal Legal actions can also make significant changes in Cadburys operation. The recent acquisition to Kraft foods makes big hassle with stake holders and a higher refusal from government sector. Cadbury, one of the prestigious chocolate brands is slipped from British Ownerships. The legal notices for employee working hours are another issue which delimits the working hours and extra performance of skilled employees. The legal actions to cut short factory hours may affect Cadbury in a adverse manner. Another legal issue is concerning with the healthcare of customers and peoples using chocolate products in common. The obesity problems and subsequent fewer are mostly reported to National health service ( NHS). Most heart problems caused due to usage of cocoa products are discussed in legal scenario as well. If there any legal regulation for usage of contents inchocalate is imposed , it may affect Cadbury in an inverse manner. Economic The international economic slowdown affect Cadbury UK business operation and international operations as well. The cost cutting nature of customers and limited expenditure budget affect Cadbury sales to down flow. The regulation in interest rates may affect the expansion projects of Cadbury. the short of disposable income in customers and stake holders make them stand back on purchasing more sweet product s or rather investing in Cadbury. The Acquisition of Cadbury to Kraft food makes a good value to share holders, mean while the dependency of organisation to economic circumstance may decide the future value of Cadbury shares. The national minimum wage will be also dependent to economic situation affecting Cadbury, if it is brought down, the operational cost may come down in employee payments , but it will affect inversely in sales figures. Social Issues The social trend to crisp industry and snacking is increasing. Based on the study from recent years, UK population mostly prone to snacks and crisps rather than chocolates , candy and gums. This drastic change affects Cadbury in sales figures. The introduction od Cadbury world makes a great experience to visitors and exploring the Cadbury manufacturing process. The lip to lip advertisement is mostly focussed on Cadbury world programme. Direct and indirect advantages will be earned to local community around the Cadbury world locality. The customer consciousness about health and contents used in products may affect sales figure. This may make Positive or negative impact on Cadbury business segment. The public releases and bans on ingredients used in Cadburys in addition to advice from dieticians are more threat to sales. Technological Issues The technological issues make more sense in development of Cadbury in research and development section. The implementation of new brew machines to blend coffee and cocoa gains vital importance in future growth of Cadbury. The cost of machinery, maintance of new machinery and implementation of new technology in production streams makes overhead expenses to Cadbury future plans. The takeover by Kraft food may intervene more technological advance in production line. The cost cutting measure and implementation of Lean system in production line with Kaizen model is planned to reduce the production cost. Cadburys Swot SWOT analysis is a strategic planning method used by organisation to anlyse there strengths, weakness, threats and opputunities. SWOT analysis may be incorporated with strategic planning model of organisation. It makes a realisation of Strengths: Attribute supporting to attain the objectives of organisation Weakness: Points which are harmful to attain objectives of organisation Threats: External attributes which may affect to damage organisations existence and operations. Oppurtunities: : External trends and conditions which may help to make a better fortune of organisation swot_img2.gif Cadburys SWOT analysis shows its strategic planning positions in market Strengths Cadburys strong leadership position in confectionary business is the main strength of organisation. It has 9.2 % share in international confectionary market, which is driven by strong positions in regional markets. An International competitor Mars have only market share of 9% in confectionary goods. Cadbury have a slide number two position in market with leading 23 positions including chocolate and gum. The strong experience gained through 200 years of manufacturing and the brand name added with strong brands like Dairy milk, Bourneville and flake re great strength to Cadbury. Highly strengthen innovative teams are another strength of Cadbury. The unique analysis of customer requirements which is totally focussed on chocolate, candy and chewing gum makes domination in these segments. The successful growth of Cadbury through acquisition of great brands enables Cadbury to expand its market presence to wider commodities and regional markets. Weakness The higher level of dependency to confectionary goods and the diversified operations through acquired brands make the key point on Cadburys weakness. The international experience short in certain regions compared to other competitors like nestle makes a weakness. The lack of domination in business regions except Europe and America makes another area of weakness. The misunderstanding in emerging markets lead to wrong market strategies . the misconceptions made by other brands regarding Cadbury also affecting its sales and marketing operation in some regional markets. Opportunities The opportunities leading to expand Cadburys business operation make the key. The finding of market presence in new markets and increase of market share in emerging markets like, china, India, Brazil are key opportunities. These countries higher population can be utilised to increase the market share. The emerging markets are focusing on consumer wealth and the increasing demand of confectionary goods can be utilised. The scope of merger operations in emerging markets with the existing confectionery manufactures may deliver more advantage to Cadburys. Adequate evaluation of markets and targeted acquisitions may help to increase the market share of organisation. Another range of opportunity resides with the manufacturing cost and distribution. The increased efficiency may deliver effective product supply and manufacturing system. Cadburys effort to increase the cost efficiency is fuelled by technological support and implementation of advanced technology. The shift of production units to low cost economies is another scope which can reduce production cost. The shift of production to countries cultivating cocoa, chocolate and coffee may reduce logistics cost of Cadbury. Reduction of internal costs in supply chain management, procurement, and outsourcing to appropriate business partners make a wise opportunity to Cadbury. The opportunity reside in the innovation is another key which making of new products according to user demands. Products which are healthier and should deliver lower calories may hit the market. Sugar free products market is also too wide to operate and innovate. The lower fat, sugars free which are organic and natural product s in confectionery makes a strong demand in market. The takeover of Cadbury by Kraft foods lead to utilise more business techniques and market options in future for Cadbury products. Threats The increased demand of worldwide greenery maintenance and value to environment is a challenging factor for Cadbury and its manufacturing units. The new manufacturing standards in business regions may impose more input to production and there by investments led to reduced operational margin. The environment care in energy usage, transportation, sugar and coffee along with packaging materials make a challenging posture in financial figure and technology hiring. The shift to new systems may pull back exiting techniques and methods which should be replaced with new systems and machineries. The shift of supply chain to low cost economies make hassle sin existing manufacturing regions and even may face ban to Cadbury products. The threats from competitors and other regional brands makes Cadbury operations more competitive. Aggressive promotion events from competitors and price wars are highly affected for Cadbury products in certain emerging markets. Increased health consciousness in deve loping economies will affect Cadbury in health problems like obesity, diabetic fevers. The misconceptions and advertisement from health organisation may reduce the market demand of Cadbury products in these markets. Demand for more nutritious and healthier food may demand substitute products from Cadbury or it may be taken by some competitor in future. Here also threats are getting g along with Kraft foods. the bad will of any of the Kraft products may inversely affect Cadbury products as well . The acceptance level of Kraft in certain regions will affect eh marketing operations of Cadbury products. Risk Management of Cadbury Cadburys risk management process identifying risk is set by the management board. The day by day operations are monitored by compliance committee which is chaired by CEO and CLO. The operational and strategic risks are identifies through this operations. The audit team of organisation make an independent reassurance for standard risk assessment. Risk evolved in short term period is evaluated by this group, which is generated from small business units. The external risks which are from competition with global, regional and local players are sorted with competitive strategies based on price and profits. The consolidation inside industry makes a gain to competitors, so preferred supplier status is reviewed on product basis and superior industry. The risk associated with market volatility and economic conditions are also reviewed. This risk may effect through poor predictability and negative impact of profit generation. Appropriate hedging methods will be used to avoid these risks and fi nd ways to diligent about efficiency and costs. Internal risks, strategic risks and environment control is managed with care. IS/IT STRATEGY For an individual to complete his duties and also perform his job in a proper way he needs to be trained properly and also needs the skills and attributes required for that particular job. Training helps a lot in getting the skills right and also helps in learning more that that what is given in the books. It helps in honing some specific skills required. Cadbury is working very hard in imparting the required training and the knowledge required to the particular individual and also keeps him updated with the latest technology in order to win orders in the future and also to make competitive products. The training which is provided should be systematic in a way that it does not hamper the day to day operations of the organisation. The procedure might be divided in steps as follows Analysis of work place requirements Analysis of t training essential training type required for employees Usage of experienced employed in manufacturing line and their contribution in training Adequate framing and implementation of training process. Monitoring the training process to get into better production level. The solutions company which is providing the external consultancy to the company is also ensuring that the proper training programs are given to the company individuals and the staff so that they can act with high productivity and also with less failure. It is also checking that the communication level in the company is also at a highest level so that the information flow is not affected. The goal of the training and the education that was being provided ensures that the managers and also the top management are properly educated. . The on the job training provided to the workers and the staff the system has committed in the technology and the management in the field. This technology and the management of change that is provided by the solutions company has helped Cadbury in reaching the goals and objectives set by the organisation. Cadburys Business Strategy in change management Category Simplicity The focus on category simplicity and scale to help revenue growth is managed under the structure of managing each confectionary category on international basis. Cadbury focus on resources in generous markets on each confectionary product which innovative products are introduced first. The strategy is chosen on changing innovation methods from smaller advantage innovations to larger advantage innovations which can deliver a competitive advantage. For this kind of innovations increased resources are applied to attain the result. The focus on consumer preference and products which consumers more like will be put as drive advantage products. These products will increase trade volume on key markets. Rationalisation will be taken for smaller products with less than 5 % market share in individual markets. This rationalisation process were implemented in a preferred time plan. The growth of focus brands mainly will be accounted to 50 % confectionary revenue. The strongest potential brands like Dairy milk, Trident, Halls may five more focus in marketing level. The rest of the main brands crà ¨me egg, Hollywood, Dentyne, Clorets are promoted widely in Emerging markets. The focuses on markets are also considered per scale of growth. Major market share countries like US, UK, Mexico, Japan, Turkey and France will be accelerated with gum products and increase the market strength. Elaboration opportunities in remaining countries like South Africa and Australia are clustered around regional offices to lead markets into affinity markets. The re-launching of Wispa with wispa Gold along with old brand is planned. The production unit at Bourneville will manufacture this new product suffixing less market share products. New variants of Tridents gums are planned to release in upcoming year , innovation activities are almost finished for these products . Release formalities are on the vein. The opportunity through National confectionary .co to enter small variety foods will be utilised. These small variety goods will help to strengthen new categories of confectionary goods. The market domination in three confectionary categories is revived along with pull out strategy for low market share less profit brands. The market potential will be individually realised and put up new products which were not yet released to those markets. Customer partnership programs Customer partnership programs are planned to solve confectionary marketing issues. Through the seven leading business units and three trade channels Cadbury planned to make unique place in customer service to pull up market position. The top retailers are motivated for pumping market oriented products in subsidiary markets. These markets already got strong confectionary positions for Cadbury. Expanding the platforms to strengthen the partnership and enhancing acquisition operations are planned. The investigation process for finding new market positions and confectionary opportunities are developed. As a initial step integration process is going on with acquired companies in Turkey. Mean time integration of newly acquired organisations in regional markets will be linked to major business units. Cadburys efficiency is encapsulated to improve ambitious targets and thereby increase operating margins. The age market is another segment of innovation with customer partnerships, which range from teens to old peoples. New products for these range of customers will be introduced in coming future. Cost management and change The realisation of customer investment makes lot of changes in our strategic view on input costs. Customer investment s are managed in well manner to increases input costs and thereby improving the profit of the organisation. The cost reduction process is handling in all departments like supply and general administration. By combining the group operations with the home management of UK Cadburys , they expect a reduction of cost in upcoming years. The cluster programme to combine the individual operation of different countries linking to major business units are under vein. The enhancement of leveraging and capabilities in Europe is under reorganisation process. The centralised option for decision making will be adapted based on countries and elabororate brand management. The closure programs of manufacturing units as a part of cost reduction will undergo in coming years. The manufacturing units of acquired organisations are mostly come under this section. The aim of improving the operating margin performance is the key in upcoming markets like Nigeria, china and Russia. The focus on strengthening resources availability to Britain and Ireland is inevitably changed in coming years. New IT system implementation will be implemented by the end of 2010. Category led Business Focussing the operations on profitable opportunities than less profit events. The justification and effective usage of scrace resources are managed in well manner. Improving the working capital of business operation is another area of change. The product rationalisation programmed will be managed with committee to get it for appropriate diminishing products. Change can be basically defined as the simplified, organised and systematic application of knowledge, tools and resources that helps the organisations with key ideas and processes to achieve their basic business strategy. If the things that are going on in the company are made to go ahead then there will be no future developments in the company and the organisation after a certain stage will definitely fail. The management of change is not an easy process and needs to be properly supervised. Managing the change effectively will help in a proper control and also accelerate the change in a proper way and help in the future achievements. There are many studies that study the other aspect of the management and that are the human side of the subject. People do not accept change in a positive way and it is more seen when it is when related to the culture and the tradition of the people. In case of Nissan Motor Manufacturing (UK) Limited (NMUK) they should be evaluating the risks that should be covering the current situation in order that a successful change management process is amplified. Figure Change Management Model Identify the Change Prepare to Change Sponsor Target Change Agent Culture History Resistance Current Desired Implement the Change Monitor the Change Delta Plan the Change Communication As per the study of Cole (1997) it can be said that in any particular organisation at a given point of time there will be a number of factors that will act as a driving force and others will be acting as a restraining force. The force field model is as summarised as below These days there has been a clear showdown in the production and the improvement and also development in all areas of the manufacturing. It is more than evident in the field of automobiles where the recession has played a major role and also it has affected a lot in these circumstances. The use of the solutions given by the company has helped a lot in the reduction of the cost of production and has been able to generate some ample revenue for the company. The change in the organisation has to be kept in mind the different processes of change and also the different modern technology that will help in the success and growth of the company. The effectiveness and the efficiency of the system for which the company has been employed will help them in each and every situation and also help in the reducing of the mistakes and reduction of the defects of the company. It also helps them with the solutions and the full documentation of the provision of the access for the conservation and the stability of the information to include the best practices in the organisation. The system will help the customers access to the most important data that they require and that too in a very period of time which will help in the reduction of the costs and help in the reduction of the expensive change in the engineering processes. The most important steps which will help in the control of the change management process and also to implement it without undergoing any other failures which will hamper the progress of the successful implementation of the system are The managers and the in charge personnel of the department should be clarified in the idea of the change management and should be cleared in their minds about the change in the process that is being going on. The staff should be given the detailed explanation of why such a change is going on and also be told about the advantages of it. The development of the future plan will help in the implementation of the system without any disruption. The preparations for the implementation of the plan will help in the process with the presence of the experts and the specialists that were available for this. RECOMMENDATIONS Taking into consideration the above analysis it can be said that in order to bring about a proper change management in the organisation it is required that the leadership should be proper and there should be a proper systematic flow of information from one point to another. Also there should not be any negative leaders which hamper the progress and instead there should be positive leaders which will help in the positive growth of the organisation. There needs to be more focus and attention should be given on the minute detail that is in the overall change management process. The selection of leaders in such an organisation will play a vital role in the overall process which will ensure the implementation of the change management process. Knowledge management will play a major role in the exchange of knowledge from the staff to the other workers and this will be taken care by the Training solutions network and solutions provider. The support of the senior management and the training provided in such a case is also very important and will lead to a better understanding between the other team members. Above all cadburys should be focussing on the following points that are mentioned below to tackle future changes and also the overall change mana

English Commentary – Maiden Voyage

The prescribed passage, Maiden Voyage from Denton Welch’s novel is rich in action and suspense. Several literary devices are employed by the author to create such an appealing effect. The first person narrative is introduced in the first line of this passage and is very important throughout the prose, especially when the protagonist encounters the decapitated head. The narrative style enhances the sensations of utter surprise and horror by describing the experience in a more personal viewpoint. Simple descriptions such as â€Å"I stared into its raw eye-sockets until waves of sickness spread over me. Then I ran’’ enhances the disgust of the scene for the reader, and such feelings can only by the protagonist, which is why first-person view-point is made very effective here. The setting plays a big role in this passage, especially in the lines leading up the climax point of discovering the head. Welch describes everything as being ‘’still and silent,’’ and along with the aid of the line ‘’ Harsh spears of grass stuck up through the sand. The soles of my shoes began to burn and I looked round vainly for some shady place. ’’ the reader begins to envision a serene but hot afternoon setting, although this slowly alters towards the eerie when it is revealed that the wind is the only sound. It gives the impression that as if the place is deserted. Mr Welch also spends considerable time describing the setting of the house that the protagonist was staying in before leaving to venture outside. There is sense of confinement as if the protagonist is trapped in the house and is being held back against his own will thus the word – ‘’imprisonment,’’ . The contents of the house is simple for example ‘’moth-eaten’’ worn out balls and the â€Å"old tennis racket† were the only objects lying in the hall for entertainment. The sombre setting as described by Mr Welch would allow the reader to understand the ardent desire of the protagonist to leave the villa and explore the surroundings. Welch’s usage of diction is also very successful in this passage. By describing the flies as with the simile ‘’buzzing like dynamos,’’ Welsh enhances the disgust the protagonist encountered at the scene. When the protagonist finally realises what the object that appeared to cat crouching in the middle of the road actually was, Welch describes the protagonist reaction as awaking (‘’my numbed senses suddenly awoke again’’), This gives the impression that she is shocked by how only then she realised what the object really was, hence the line â€Å"I stared into its raw eye-sockets until waves of sickness spread over me. Then I ran†. However, the words used to describe the decapitated head stand out the most in this passage, as they are well applied to convey repulsion. ’Shrivelled lips,’’ ‘’ coarse hairs growing out of its ears,’’ ‘’raw eye-sockets’’ as well as the simile ‘’old white teeth stood up like ninepins in the dark’’ all portray intense repulsion, to the extent of invoking nausea to the reader. The shock to the reader upon the revelation that t he object is a human head is heightened by the fact that the protagonist initially thought it was a cat lying in the middle of the road which to the actual object seems to be a contrasting and innocent suggestions. After seeing the head the protagonist decides to run for safety along the bare hills maybe he has realised the meaning of the line Mr Butler said earlier – ‘’Foreigners are not very popular here, so I don’t think you ought to go out alone. ’’ This would enhance the sense of peril towards the protagonist herself, thus making him suddenly fear for his life. The irony in the final passages is clearly evident. The protagonist wants nothing more than to return to the house (‘’my only idea was to get back to the house’’) however, not too long ago she was desperate to leave the house. There is suspense at the end of the passage as the protagonist still feels in harm’s way as he turns desperate in his attempt to find safety (â€Å"I began to feel desperate†). This is also emphasised by the short sentence ‘’I was wondering if I could climb up to it in any way. I knew that I could not. ’’ This passage is effectively portrayed by Denton Welch to entice the reader to immerse the reader into the story. The reader is provided with the means to do this by first-person narrative, ample descriptions to depict the scenario, as well as the usage of various literary tools.